Mark Your Calendars

Mark your calendars for Thursday 29th of November for the second edition of Onboard.Amsterdam! From pre-hire to offboarding: be inspired how to engage and progress throughout a future-proof employee journey.

Get Onboard for a day full of inspirational talks, challenging workshops & exceptional networking. Discuss with the top HR representatives from around the world about the future of HR & Onboarding.

Early Bird ticket available at 179 euro until the 29th of October.

Tickets

Buy your tickets here

Mainstage - Speakers

Onboard.Amsterdam invited the top HR representatives from around the world. To speak, to connect and to influence.

Kevin Blair

Vice President, Global Talent Acquisition at IBM

Kevin Blair

Vice President, Global Talent Acquisition at IBM

Kevin has spent his entire career in Recruitment, Talent Acquisition and Talent Branding. He has extensive Global experience, building and re-building teams and processes to drive effective delivery across all regions and in many organisational structures. Kevin has led the delivery and attraction of Talent in EMEA, the Americas and Asia Pacific/Japan regions,  managing high performance delivery teams and driving enhanced experiences for clients, stakeholders, partners and candidates.

In his most recent role as Vice President Talent Acquisition at IBM, Kevin is responsible for all hiring outside of North America, across all divisions of IBM. He is also responsible for the IBM onboarding experience globally and has recently re-designed the model using design thinking techniques.The new model has a real focus a personalized experience and instilling the IBM mind-set from the start. Annually he is responsible for delivering 45,000 plus new IBM’ers in to the business and giving them a uniquely IBM onboarding experience. Kevin works in a Talent leadership team building industry leading cognitive & AI tools to enhance and speed up the process, candidate engagement approaches and Agile delivery methodologies.

in his previous role Kevin was a Global Talent Acquisition Leader at Cisco Systems, responsible for all of Cisco’s hiring outside of North America across all functions. During his last 2 years in the role he also took over the hiring of Engineering talent for the US region

Prior to joining Cisco, Kevin lead recruiting in EMEAR and Sales Engineering hiring globally for Salesforce.com, taking them through their most accelerated period of international growth, achieving 100% YoY growth in headcount for each of the years he was there. Previously, Kevin led revenue generating hiring within Oracle covering over 70 countries during an aggressive transformation, acquisition and growth period. Prior to entering the technology space Kevin held several senior positions in search / recruitment consulting organisations.

Kevin also spends time working with Start-up Technology, Recruitment and Talent services companies that are trying to evolve the way organisations attract and manage talent.

Helena Parry

Associate Partner- Talent & Engagement | Talent Acquisition & Optimisation | RPO at IBM

Helena Parry

Associate Partner- Talent & Engagement | Talent Acquisition & Optimisation | RPO at IBM

Passionate about helping organisations drive business value and competitive advantage through the people agenda. A key focus is to help global organisations reinvent their HR and Talent model and practices through experience design (Design Thinking), co-creation and sharing best & new practices.

A professional client engagement, go-to-market and advisory/solutions consultant with 18 years’ experience working within the Talent Acquisition & Management industry.

Proven client advisory, solution creation, sales & marketing, bid management, planning, budgeting and leadership skills. Strong track record in creating multi-regional client engagement strategies aligned to market context and business goals. Strong ability of building relationships and collaborative communities with key stakeholders including customers, SME’s, partners and industry analysts/experts.

Varun Sawhney

Learning and Development Manager, EMEA at Netflix

Varun Sawhney

Learning and Development Manager, EMEA at Netflix

An all-round Learning and Development Specialist with extensive experience with development and delivery of training programs, training needs analysis and tailor made blended learning solutions for both technical and behavioural skills. 

A people’s person, managing a team of trainers and the training needs of a global organisation with focus on continuous improvements matching the latest trends in the world of learning and development.

Martijn Smit

HR & Recruitment Strateeg at HR Office

Martijn Smit

HR & Recruitment Strateeg at HR Office

A twenty-year recruitment veteran. The internet bubble, the crisis, the millennium bug, SAP. Been there, bought the T-shirt. Worked as a Corporate Recruiter for leading Dutch companies like Achmea, NUON and international companies like BearingPoint/KMPG, Jumbo Shipping and KPNQwest. In the last few years, I have focused on media and the use of media to attract talent and help talent in finding the right jobs. Currently, I work for Adver Online as HR & Recruitment and Employer strategist. In my role, I am responsible for growing our business in the Netherlands and mainland Europe and with the healthy ambition to grow our business in the US.

Anouk Kon

Recruitment Evangelist Benelux at Indeed

Anouk Kon

Recruitment Evangelist Benelux at Indeed

As a Recruitment Evangelist with the Indeed Employer Insights Team, Anouk Kon pairs platform data with industry trend analysis to share Indeed’s story and bring the value of the company’s programs and solutions to life. Whether she is presenting on stage at industry events or one-on-one with the world’s top talent acquisition leaders, Anouk helps employers better understand online search and optimize their recruiting practices. She has over 10 years of experience in recruitment, sales and marketing, with a MSc BA from the Erasmus University of Rotterdam.

Marie Francine Rosca-Avasilencei

Head of Employee Learning Experience at HP

Marie Francine Rosca-Avasilencei

Head of Employee Learning Experience at HP

Francine Rosca is the Head of Employee Learning Experience at HP Inc., a global leader in innovative personal computing devices, printers, 3D printing, and related services and solutions. In her current role, Francine and her team are focused on designing and implementing innovative, user-centric learning programs that engage employees across the entire company from onboarding, to compliance training to professional skills development.

Francine joined HP in 2013 as part of an accelerated program for high potential HR professionals where she began exploring what the future of learning could look like at HP. In the past years, she also led the global roll-out of “Brain Candy”, HP’s unique learning platform that brings together formal and informal learning and creates a highly dynamic, social and collaborative learning environment.

Madalina Antohe

Global Recruitment Marketing Manager

Madalina Antohe

Global Recruitment Marketing Manager

High-performing, strategic-thinking HR professional with over 12 years of combined HR experiences: business HR, program management, talent acquisition, talent management, consulting and L&D.

At HP Madalina held different roles within HR, supporting different business groups and working across geographies. After an international assignment in Singapore, she joined the Global Talent Acquisition team and in the past 2 years she has lead the Global Talent Channels team. In her role, Madalina develops and leads the planning, design, and delivery of HP’s Talent Acquisition Channels programs such as university hiring, employee referral program, employer branding, digital media, etc. Her team was recently awarded by the Brandon Hall Group for the best Social Talent Acquisition strategy and the best Innovative Talent Acquisition program.

Suzanne Keulen

Global Manager for Onboarding and Quality of Hire for ASML

Suzanne Keulen

Global Manager for Onboarding and Quality of Hire for ASML

Suzanne Keulen is the Global Manager for Onboarding and Quality of Hire within ASML, one of the world’s leading manufacturers of chip-making equipment. After spending almost a decade working in several recruitment and HR program management roles in multinationals, Suzanne understands the importance of an inspiring and well-designed onboarding program for new hires. Not solely focusing on the functional onboarding, but even more important to engage with new hires and make them feel welcome in the ASML culture. Suzanne holds an MSc in Organizational Psychology and is admitted as a registered work and organizational psychologist.

Alan Walker

Mainstage Moderator

Alan Walker

Mainstage Moderator

Alan is the founder of Udder – a Talent Tech consulting firm – and the editor of #ChatTalent. He’s also an advocate for improving candidate experiences and a dyed-in-the-wool technology geek.

When he’s not blogging or editing and hosting #ChatTalent, his day job has him consulting with businesses who want to modernize their talent technology stack, and talent technology vendors who are looking to improve their products and understand customers better.

His career in talent has included high profile internal talent acquisition leadership roles with large corporates (where he started losing his hair), managing a boutique executive search agency, and consulting with both fast-growing start-ups and larger companies.

Mainstage - Program

Get an insider look at the amazing culture and the unique employee experience of companies like IBM, HROffice, ASML, Netflix, Indeed, HP on our Mainstage.

  • 12:45

    Welcome and Registration

  • 13:45

    Grand opening - Alan Walker

  • 14:15

    IBM: Skills are the new business currency

    Helena Parry & Kevin Blair - IBM

    Critical new skills are scarce – not to mention in very high demand. So, rather than fight a losing battle to compete for new talent, organizations must develop innovative new ways to develop the skills and knowledge of existing employees, share expertise and retain valuable talent.
  • 14:45

    ASML: You never get a second chance to make a first impression

    Suzanne Keulen - Global Manager for Onboarding and Quality of Hire at ASML

    ASML is growing fast. Across the globe, hundreds of new colleagues are joining us every month. In response to this rapid growth in the company, we are improving the ASML onboarding experience. “You are excited, maybe a little anxious, and eager to make a difference in your new organization.” Many new hires will recognize this feeling. It’s common whenever you start a new role. But when a company is growing as quickly as ASML, the challenge of onboarding new colleagues to help them feel welcome and able to contribute becomes even more difficult. Therefore ASML gathered feedback from people who’d joined the company recently, as well as from managers and buddies and used this input to develop the ideal onboarding journey. It describes what we want new employees to feel when they start working here, from the initial feelings of excitement before their first day to the point where they fully understand the company and their role and feel they are really making a difference. After all, you never get a second chance to make a first impression!
  • 15:15

    Break

  • 15:35

    Indeed: Transformational Talent - Attracting High Performers to Your Company

    Anouk Kon - Recruitment Evangelist Benelux at Indeed

    Talent professionals know the allure of the exceptional hire, whose impressive resume, career path or charisma seem to guarantee high performance. We’ve been told the workforce contains a finite pool of these invaluable employees—but does it? What if you could look beyond standard recruiting assessments to identify more candidates with a high potential to transform your organization?
  • 16:05

    Netflix: High Performance Culture

    Varun Sawhney - Learning and Development Manager, EMEA at Netflix

    Like all great companies, at Netflix, we strive to hire the best and we value integrity, excellence, respect, and collaboration. What is special about Netflix, though, is how much we: Encourage independent decision-making by employees, Share information openly, broadly and deliberately, Are extraordinarily candid with each other Keep only our highly effective people & Avoid rules. Our core philosophy is people over process. More specifically, we have great people working together as a dream team. With this approach, we are a more flexible, fun, stimulating, creative, and successful organization.
  • 16:35

    Break

  • 16:55

    HR Connect - The HR Saga: how to make your Employee Journey future-proof & win the war for talent!

    Martijn Smit - HR & Recruitment Strateeg at HR Office

    How do you use technology and harness real-time data to give HR and your leadership team a better understanding of their people and potential candidates? And create a strong employer brand, realize engagement and a healthy workplace culture, where each employee and candidate feel more connected to their colleagues and your company
  • 17:25

    HP: Engineering the onboarding experience through design thinking

    Marie Francine Rosca-Avasilencei & Madalina Antohe - Head of Employee Learning Experience at HP

    At HP, innovation is in our core DNA and employees across the company are encouraged to live by our company's mission of engineering experiences that amaze. With this in mind, we started our own journey to create an amazing onboarding experience, both for new hires and hiring managers using a human-centered design methodology.
  • 17:55

    Closing show

  • 18:20

    Network party with beats by Kristina Dolgova

  • 21:00

    End

Made in Holland Stage - Speakers

The ‘Made in Holland’ Stage is one of our three stages this year. All companies, talks and speakers you’ll find at this stage are Dutch.

Marjolijn Meijer

Founder Trainmore 

Marjolijn Meijer

Founder Trainmore 
My life and career are dedicated to inspiring and motivating people to live a healthy life. A life in which positivity, sport, fitness, good nutrition, anti-aging and meaning are a lifestyle. Every person is unique, every person is different, everyone should be able to find their own way of healthy and sportive life. The journey towards it is a gift to yourself. My day starts with a sparkling laugh, a good breakfast and exercise. Why? I get more energetic, I feel healthier, happy, in balance and it keeps me young, inside and out.
I have been able to make my work out of all these beautiful things, together with my life partner Han Doorenbosch. With over 20 years of experience in the fitness industry, which started with giving aerobic group lessons, I now focus on innovation, agility and growth strategies for the fitness organizations that I am interwoven with.

Nadine Beister

Human Resources Leader at HEMA

Nadine Beister

Human Resources Leader at HEMA

Passionate about people solutions that live the brand’s true essence and lead to employee happiness and have social impact. Clearly, sustainable business success will follow. 

My working style can be best described as highly business and people focused, down to earth, pragmatic, energetic, analytical, impact driven and always with a smile. I love to inspire and build strong, high performing teams who win together. For this I nurture a culture of trust, embrace facilitative leadership and provide people with the right context so they can decide what’s best (not) to do. Trust is my currency of enablement.

I have a strong track record in developing HR into a partner in business, strengthening an organization’s agility and leadership capabilities, building a strong employee experience and leading the digital transformation’s people agenda. 
My working experience includes family-owned, start-up, private equity and listed companies as well as working within international, functional and highly matrixed organizational structures.

Tom Bos

Director NCOI Online Academy / Learning Innovation @ NCOI Groep

Tom Bos

Director NCOI Online Academy / Learning Innovation @ NCOI Groep

Tom is one of the driving forces behind the development of NCOI Online Academy. He now leads this successful start-up within NCOI Groep, the largest privately owned education company in the Netherlands. From the start of his career at NCOI Groep, Tom focussed on Learning Innovations within the group. With 20+ companies, over 6000 courses and more than 200.000 students a year, the biggest challenge was to move forward on a large scale, helping NCOI Groep B2B clients towards an optimal and state of the art learning environment for their complete workforce.  Next to scaling up Online Academy, Tom mostly works on AI and Machine Learning related R&D projects for future learning applications.

Ruben Vermaak

Head of Learning & Development at Bynder

Ruben Vermaak

Head of Learning & Development at Bynder
As Head of Learning & Development, Ruben is responsible for global Onboarding, Learning, Training & Personal Development at Bynder. Ruben is responsible for the company’s L&D strategy although he still loves to host workshops for employees or give a company presentation. He loves to represent Bynder’s culture in all offices and outside of the company with passion, dedication and a lot of energy.

Josine Muurling

Learning & Development | Talentontwikkeling at Bynder

Josine Muurling

Learning & Development | Talentontwikkeling at Bynder

Using my coaching skills and ACT certification to assist our coaches with the personal growth path of their talents. I’m a L&D professional working in tech, with a Psychology and training background. At Bynder we create learning programs for each department, to support our employees so they can thrive. I train the leadership team and employees in communication related topics and motivate them to use their natural talents. I’m very much interested in group dynamics, self-development and social interaction. Curious and honest, eager to find out what is going on beneath the surface.

 

Wibe van de Vijver

Made In Holland Moderator - Impraise

Wibe van de Vijver

Made In Holland Moderator - Impraise

Wibe is an industry expert with an impressive array of experience in performance management, feedback culture and HR tech. He has consulted over 300 companies worldwide on how Impraise can help them improve their people management by implementing goals, feedback, and recognition programs. Having previously spent 5 years at Google working on the Online Partnership Group, Wibe has been hugely influential in developing, implementing and driving strategies based on best practices from Google’s people team. He currently heads the marketing operations for Impraise.

Made in Holland Stage (Dutch) - Program

Dutch companies such as HEMA, Trainmore, Bynder, Online Academy... will share their insights on the employee journey and how they retain talent in The Netherlands (Dutch). Moderated by Impraise

  • 14:40

    Start

  • 14:45

    TrainMore: How to hire within your own brand identity

    Marjolijn Meijer - Founder Trainmore

    Want to rock like TrainMore? 'We recruit people who want to make a difference every day! We know who we are, whom we want to join our company and want to communicate this in order to attract the right people.' This is becoming more and more important than ever, and remember... You’re not the only one looking for the perfect employee. Learn from us!
  • 15:15

    Break

  • 15:35

    HEMA: TBA

  • 16:05

    NCOI Online Academy: 5 ways to get both fast and sustainable learning in your workforce

    Tom Bos - Director NCOI Online Academy / Learning Innovation @ NCOI Groep

    There is a big gap between fast and sustainable learning. Sustainable results take a long time and fast learning generally means shallow learning. But most fast-growing and fast-changing companies need both, and they need them on a very large scale! Tom will tell the story on his quest to get both results on a large scale and limited budget.
  • 16:35

    Break

  • 16:55

    Bynder: How we onboard, coach & develop our Byndies

    Ruben Vermaak & Josine Muurling - Head of Talent Development at Bynder

    More than 5 years ago there were 6 people working in a tiny Bynder office in Amsterdam. Now the company has 325 employees in 7 offices (Amsterdam, Rotterdam, London, Barcelona, Dubai, Boston & San Francisco) around the world and is growing rapidly. Proper onboarding was, of course, essential in managing such explosive growth! Besides introducing our new hires to processes and FAQs to hit the ground running, we also focus on personal development in an early stage, to keep our young and talented Byndies onboard. At Bynder we have designed leadership programs to help our coaches with some of the practicalities they have on a frequent basis such as job interviews, development check-ins, and difficult conversations. We have also created in-depth learning programs for each department to support our employees so they can thrive from the start. On a personal level, we offer employees the ACT (Analytical Competence Tool) so we can stimulate them to use their natural talents and develop their potential strengths.And team members participate in ongoing Cultural Awareness workshops, to talk about interesting topics and share experiences among the 36 different nationalities we have at Bynder. After years of tweaking, we believe that Bynder has one of the best onboarding and growth experiences out there. During our presentation at Onboard.Amsterdam we will guide you through every step of the journey.

Interactive Stage - Speakers

Learn how to ATTRACT & RETAIN TALENT throughtout interactive sessions of the following companies

Bas Kohnke

CEO at Impraise 

Bas Kohnke

CEO at Impraise 

Our belief is simple — grow your people, grow your business.

Impraise, The People Enablement Platform™, empowers your people to accelerate performance and professional growth with clear direction, alignment, feedback exchange, and recognition.

With offices in New York, Amsterdam, and Lisbon, Impraise has been recognized as one of the fastest growing tech companies.

Supporting over 150 customers worldwide, Impraise is the partner of choice when it comes to creating a feedback culture that empowers organizations and their most valuable asset — its people.

Victor Romijn 

Onboarding Specialist

Victor Romijn 

Onboarding Specialist
After a ten-year career working in social media and online marketing, Victor changed his mind and went in another direction: onboarding. Using both his online experience, his talent to improvise and his feeling for groups, this was the ideal career change. He’s a champ in explaining the Appical CMS to all layers of an organization, from the tech-savvy to people with little or none online experience. 
 
At Appical he is responsible for the implementation the CMS at several clients, in sectors ranging from healthcare to transport and local governments, spread all over Europe. 

Mees van Velzen

 Founder & CEO at MrWork

Mees van Velzen

 Founder & CEO at MrWork

Founded in 2011, MrWork focuses exclusively on helping our customers recruit effectively through Social Media. We believe that in a few years from now, Social Media will be central to every successful recruitment strategy.

Through Social Media? you have a direct connection to your target audience. This opens up a whole new set of possibilities for attracting top talent to your company. We’ve built various software solutions in order to achieve the full potential of these possibilities.

Whether you need to enhance your employer brand, fill your vacancy or are structurally looking for hard-to-find candidates, MrWork ensures you fulfill your goals with the optimal Social Recruitment campaigns. Would you like to know more about what MrWork can do for you en which results we’ve achieved for companies similar to yours? Contact me!

Mark van der Pijl

Lead Consultant Digital HR at Centric

Mark van der Pijl

Lead Consultant Digital HR at Centric

Mark is a thought leader in the digital transformation of HR. As a lead consultant at Centric he is not only helping our customers with the implementation of new technologies for HR, he also has a important advisory role in dealing with digitalization challenges within the HR work field. On a daily basis Mark commits himself to making organizations more agile with digital solutions for HR.

Interactive stage - Program

Companies such as Impraise, MRWork, Centric, Endouble, HR Office, Appical give workshops and training courses on how you can improve your Employee Experience and Employee Journey for employees, HR and management. See you there (Be on time their limited seats)!

  • 13:15

    Appical: Create Your Onboarding Journey (30 min)

    Victor Romijn - Onboarding Consultant Appical

    Appical helps clients like Heineken, PepsiCo, KLM and many more to create an onboarding project for their new employees. We do this, among other things, by playing the onboarding game. During the event you can get acquainted with this method and will go home with a solid plan for your onboarding program! In this interactive session, you will meet Robin, your new employee. The onboarding game lets you identify the main touchpoints in Robin’s New Hire Journey. What does he / she consider important? And what does Robin need to be successful?
  • 14:45

    From headhunting to seduction; how Social Media is forcing companies to change the way they approach the talent market (20 min)

    Mees van Velzen, Founder & CEO MrWork

    Mees, CEO at MrWork, sheds light on how recruitment is becoming a completely new ball game, and why the golden age of recruitment is right around the corner. In this workshop, we will take a look at how companies who are embracing this change, are outsmarting their competition and hire better talent faster. In an interactive way we will take a look at what your company can do to escape the scarcity of the current talent market. Mees started MrWork in 2011 because he believed that Social Media would radically change the way people switch jobs and look for new opportunities. MrWork now services companies worldwide from their offices in The Netherlands and U.K.
  • 15:15

    Impraise: Feedback culture that scales with your business (20 min)

    Bas Kohnke, CEO Impraise

    When businesses grow at exponential rates, it’s often at the expense of agility and global visibility. It can be challenging to scale a culture of openness and empowerment that naturally comes with smaller teams and a shared space. Join Bas as we discuss how to scale your business while retaining your talent.
  • 15:35

    TBA

  • 16:05

    TBA

  • 16:35

    Endouble: Workshop TBA (20 min)

  • 16:55

    Centric: Digital HR: the next step (30 min)

    Mark van der Pijl – Lead Consultant Digital HR at Centric

    Digital developments are taking place at a rapid pace. But what do these developments mean for HR? What kind of impact can HR professionals expect? Together with you we are putting HR and it’s role in a new perspective. We’ll have a look at the irreversible role which is reserved for the use of data for HR purposes, the development of organizations and their talents. With a new vision on the employee (who is also a customer), the changing labor market and how HR can (and should) respond to this. The big question we are answering today is: how are YOU taking the next step?
  • 18:20

    Appical: Create Your Onboarding Journey (30 min)

    Victor Romijn - Onboarding Consultant Appical

    Appical helps clients like Heineken, PepsiCo, KLM and many more to create an onboarding project for their new employees. We do this, among other things, by playing the onboarding game. During the event you can get acquainted with this method and will go home with a solid plan for your onboarding program! In this interactive session, you will meet Robin, your new employee. The onboarding game lets you identify the main touchpoints in Robin’s New Hire Journey. What does he / she consider important? And what does Robin need to be successful?
  • 21:00

    End

The Kromhouthal - Gedempt Hamerkanaal 231, 1021 KP Amsterdam

The Kromhouthal, the operating base of creative Amsterdam, is right on the IJ shore in Amsterdam-North and can be reached easily; it’s just a 15-minute bike ride from the Central Station and the public transport connection is excellent. Furthermore, our location is mere minutes away from the A10 motorway and the IJ-tunnel if you are traveling by car. There is plenty of free parking space available at and near the hall.

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